There is a saying, the source of which is lost, that time is money. In other words, time is valuable and costs, so don’t waste it. In digital marketing, the equivalent saying would be data is gold. Collecting data on consumer behaviours, routines, choices, likes and dislikes, along with other variables has long caught the […] Read more
Imagine you start playing a game. After several minutes of playing, the rules are changed. Imagine the confusion, the arguments and the frustration. Algorithms are rules. They are the rules that social media platforms and search engines set that dictate where and how your website is ranked. Just as you get to grips with a […] Read more
The Google Panda Algorithm You may have heard, read or seen on the various social media platforms, murmurings around an algorithm update from Google. Any changes in algorithm from Google or a social media platform has the potential to send people running for the hills. It is the equivalent of someone moving the goal posts […] Read more
What are they & how can you benefit from them? Advertising online may just have got a whole lot easier, if you believe the stories around Gmail Sponsored Promotions, known as GSPs for short. But why? GSPs are a highly-targeted online advertising option that can be seen on the Google platform. Your advert could find […] Read more
Three Ways to Lower Your AdWords Cost-Per-Click
How to Develop a Social Media Strategy From Scratch
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