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Staying competitive is important when it comes to your overall AdWords campaign. As a business owner, you want to ensure that you are receiving a healthy return on investment (ROI) and doing everything you can to reduce costs while keeping your ranking and exposure. This article will point out a few ways to lower your […] Read more

Apr, 20, 2018

  PPC

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Planning and executing an effective social media from grass roots can seem daunting at first. With a few pointers on how to successfully implement your strategy, you will be in a great position to convert leads and organically drive traffic in no time at all. This article will give you some helpful tips and suggestions […] Read more

Apr, 17, 2018

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What are Messenger Chatbots? So, you’ve been hearing about chatbots, but what are they and can they really save your business time while boosting sales? A chatbot is a piece of software that acts as a personal assistant, a customer services helper or simply prompts a user to perform relevant actions (such as placing orders […] Read more

Nov, 07, 2017

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We all know what hashtags can do… right? The modern-day hashtag originated on Twitter and they have worked their way across most of the social platforms that you are on today, including Instagram. Hashtags are a part of our lives now- both personal and business accounts can utilise them. If you’re not using them, you […] Read more

Nov, 02, 2017

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Facebook and Instagram have made giant leaps forward over the past 12 months with regards to developing their platforms for marketers. Facebook & Instagram have become serious rivals to the goliaths of the ad space Google; I’d even go as far to say that if Google doesn’t keep up, Facebook will become front-runners. As Facebook […] Read more

Oct, 10, 2017

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Utilising the audience of an online influencer via Instagram is becoming a large part of influencer marketing. Choosing an influencer that will best represent your brand and message will boost your presence on Instagram to reach a bigger audience. Instagram influencer marketing is a quick and easy way to grow your brand online, within a […] Read more

Oct, 06, 2017

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Recently a lot of people have been asking me how to improve their Facebook page performance. They’ve been having problems getting engagement on their posts (likes, comments, image clicks and shares), along with not being able to drive much traffic to their sites. So I thought it would be best to put together this post on […] Read more

Aug, 21, 2017

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Pinterest is one of the most over-looked platforms out there due to its ability to be used as half search-engine and half social media platform, similar to YouTube. A lot of people are hesitant to use Pinterest due to its history of mostly being used to search DIYs, recipes, and one of its biggest user […] Read more

Sep, 26, 2016

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Instagram is one of the newer social media presences on the block – founded in 2010; it allows users to upload photos to their own personal account as ‘memories’ of their lives. Until now, Instagram was not big enough to compete with the other social media sites when it came to offering a reliable business […] Read more

Aug, 25, 2016

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There is a saying, the source of which is lost, that time is money. In other words, time is valuable and costs, so don’t waste it. In digital marketing, the equivalent saying would be data is gold. Collecting data on consumer behaviours, routines, choices, likes and dislikes, along with other variables has long caught the […] Read more

Mar, 13, 2016

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