Utilising the audience of an online influencer via Instagram is becoming a large part of influencer marketing. Choosing an influencer that will best represent your brand and message will boost your presence on Instagram to reach a bigger audience. Instagram influencer marketing is a quick and easy way to grow your brand online, within a budget that suits your business's needs.
Instagram is growing faster than ever and now has 800 million active monthly users, which is rapidly increasing every month. It is important for businesses of any size to utilise this growing platform to benefit their brand.
Not only can you grow your following and engagement on Instagram, but you can also drive sales to your website or app. Instagram is the best performing social platform for social action with a social action rate of 3.21%, beating Facebook and Twitter, but with Instagram's new algorithm limiting the reach for some businesses, Instagram influencer marketing is a fantastic way to combat this.