Twitter is a multi-faceted social media platform, on which the lives of people, businesses, politics and celebrities are tweeted for the world to see. It is a dynamic forum, a place where within seconds of your Tweet ‘landing’ in the ether, it is gone. Fast paced and dynamic it may be, but Twitter is a great place to generate leads for your business but, there if one problem – this the fast pace with which it reacts can make Twitter a hard place to maintain a high level of visual presence. Like many other social media platforms, have a wide, diverse and varied way to promote your product, brand or business is essential.

 The #hashtag

We have seen many instances of powerful hashtag promotions and debates; when they work, they can produce fabulous results but, when they go bad the results can be simply catastrophic. There is another method in which you can generate leads for your business from this popular social media platform – have your tried Twitter advanced search queries? You can do this on Twitter itself by not just looking for hashtag mentions in the Twitter search bar, but also including other keywords. Or, you can also use a ‘Twitter listening too’ such as Twilert, a monthly subscription service that lets you follow everything that is important to you. However, before investing in any additional subscription service, why not try these advanced searches out first?

1. Track mentions with username queries

This involves the use of tracking ‘to’ and ‘from’. For example… If you type in the search box on Twitter “to:BuzzFeed” you will see all the Tweets sent to BuzzFeed, and typing in “from:BuzzFeed”, you will see everything they sent out. Why use this? You may have seen a Tweet from Apple that talks about the use of iPhone for taking photographs that are generally considered to be high quality; YOU print these photographs on everything from canvass to key rings. You could search “to:Apple” or “to:iPhone6” etc. (you will need to play around with the search terms!) and then you leap in on the conversation, with a link to your website, a 140 character description of what you do, why iPhones are so brilliant… Get the picture? Find the conversations you need to be part of.

2. Location filters

Twitter, like most social media platforms, are truly global; you are more likely to converse with someone half way round the world than you are with a neighbour these days. This might be fun, but if your product or brand is essential local to the UK/Kent/Blackpool/Manchester, you may want to zone in on certain geographic areas. The commands for this type of search are “near” or “within”; for example, if you want to keep abreast of news in your area, try this: “#breakingnews near:M602RD within:10miles”. A handy search operator to know…

3. Refinement

The thing about searching for this is that sometimes, the long list of results can mean we still end up coming across a load of stuff we don’t need and again, using the advanced search option, there are ways that results can be refined. To get rid of stuff you don’t want, the operator command symbol is “-“, the minus symbol should be inserted at the beginning of the keyword, user of filter. For example, keeping an eye on the competition is one thing, stalking them quite another. Hence, if you wanted to see who has been searching for a graphic designer, but don’t want to see stuff from an online competitor, you would use this type of command – “graphic designer -@webdesigncompetitor”, where the @user name is the name of your competitor. You can add all the other filters in too, such as finding people looking for a graphic designer within Manchester with – “graphic designer near:M614HY within:20miles –links”; this command is telling Twitter to look for people who has Tweeted about graphic design within a certain radius of a post code but not to include Tweets that contain links.

4. Search by emotion or sentiment

If you are a job agency, for example, you may want to make contact with people who Tweet the world they are not happy in their job… and may use a ‘sentiment operator’ in their Tweet to visually denote this. Just like texting, the main emoticons are L for sadness, J for happiness and so on. Try this: “L work” and see what happens…

Make Twitter work harder

With 500 million Tweets a day, it can seem like a huge mountain to climb, but start to use Twitter to a fuller capacity, making it work hard for your business and leaping in on conversations, can make it a place that generates more leads and interest in your product, business or blog. What will you search for?

Apr, 01, 2015

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