Social media is a big place. Just as you think you are getting to grips with it, something changes and you have to adapt, yet again.
Blogs, posts and articles however, have long been the mainstay of promoting your brand, product, website and more. For many businesses, sharing this content online is something that can be vague, troublesome almost, with one way being to share links and posts via various social media channels.
There are ways to do this and here we list the top 10 methods of promoting blogs via social media:
- The link to your blog should be included in all social media profiles
It can take time and thought to set up social media profiles and we find, that once people have created them at the start of the process, they rarely go back and update it! As a priority, there should be a link to your blog on all your social media profiles. Some social media platforms – Twitter is just one example – have various tools that you can use to boost sign ups to newsletters, blogs etc. For those serious about using such tools, there may be a monthly fee to pay.
- Schedule Tweets to drive traffic to your blog
140 characters is not a lot of space to give a detailed description of what is in the latest blog post offering, but it can alert followers that there is a new post to be read. There are ways of making this much easier by scheduling a bunch of Tweets; Bufferapp is one such content management system and like Hootsuite, has a free option to get you started but, if your business is serious about taking on social media as a means of marketing blogs etc., then upgrading to the paid option is probably a wise move.
Top tip – work this social media management system in with your content calendar to keep track of how many Tweets are sent per blog post, in order that blog posts are maximised.
- Schedule Facebook posts
Twitter, with its 140 characters, gives a tantalising peak at the latest blog content but with Facebook, the status can be much lengthier. This means that your creative juices can really flow to get people hooked on your blog.
However, Facebook is a social media platform that changes and morphs far quicker than the others, thus it is important to make sure you understand their ‘rules’; for example, a recent change is that statuses that are too ‘over promotional’ are not cutting the mustard, so your statuses may be failing as soon as they are posted.
Best practice, just like Twitter, is to schedule your posts in advance, something that can be done on Facebook itself, as well as other social media dashboards.
Top tip – social media posts should reflect the different nature of each platform; Facebook is different to Twitter with different people using it, for different reasons, so adjust your updates accordingly.
- Pin it!
Pinterest is often overlooked as a marketing channel, especially when it comes to written content. Undoubtedly, Pinterest is about the visual aspect of your business and brand, a powerful sense that is not be ignored.
The main advantage of Pinterest in relation to your blogs is that you can arrange them by theme; for example, you may want separate categories for ‘how to’ guides, strategy guides, news and so on.
- Don’t forget LinkedIn groups
LinkedIn gets a mixed press from businesses with some finding it a platform that can help in promoting their content. There are two sides to this particular social media coin – on one hand, LinkedIn can introduce new people to your blog, but as your blogs are re-published or posted her, it actually is taking traffic away from your website. Having said that, many leaders in their fields become established with the help of LinkedIn.
- Google+ communities
Similar to LinkedIn, Google+ (or G+) communities allow people to connect who share common interests. Without inciting a fierce debate on elitism, some people have suggested that G+ communities welcome all levels of people in certain fields – the enthusiasts, as well as the ‘university professors’, as found on LinkedIn. This, of course, is exceptionally valuable in that by using G+ you are reaching out to a new audience through promotion your blog.
- Twitter chats
LinkedIn and G+ are about networking, not something that should be forgotten when it comes to Twitter. Using agreed upon hashtags, you can follow people, connect with them and ‘chat’ in real time, following the stream of conversation using the hashtag. These are public, not private forums, so anyone searching for certain key aspects could potentially, come across this conversation stream.
Again, limited by 140 characters, you have to be creative in nature in how to get a link to your blog, and keep the message readable!
- Google Hangout
Incredibly popular, a Google hangout is a more personal way to connect with the readers of your blog. Choose a topic that seems to resonate with your audience – it can be the topic of the moment or something far more technical – and invite your readers to discuss it in more detail, and in ‘real time’. Clearly, this will not only promote blogs on that subject, but the rest of your blog too.
- Forums – a powerful tool too!
In many cases, people come across blogs as they search for an answer to a question –for example, ‘what are the current trends in spring fashions for women?’, or ‘why does my fan belt slip?’, to ‘which social media platform is right for my cleaning business?’ and, as a result may hit upon your blog or, as in many cases, come across a forum.
These platform can be incredibly useful to find some hints and tips on how to ‘solve’ a problem or move forward. Why not take a look and see what forums are pertinent for your social media presence.
- Social media campaigns
And finally, you may have viewed, with a certain amount of envy, social media campaigns that have sent a blog in to viral orbit! Although this may not be your ultimate goal, getting people hooked on your blog and sharing it, is. Why not take some time to orchestrate a social media campaign?